Privacy Policy
Type of website: Equipment rental
Effective date: February 6, 2026
Website: www.plainsequipmentrentals.com
Business name: Plains Equipment Rentals
Contact information:
[email protected]
(587) 850-5783
Lethbridge, Alberta, Canada
Purpose
This Privacy Policy explains how Plains Equipment Rentals (“we,” “us,” or “our”) collects, uses, stores, and protects personal information when you visit or interact with our website.
This policy applies to all visitors, customers, and users of this site and operates alongside any rental agreements or service contracts entered into with Plains Equipment Rentals.
Consent
By using our website, submitting a form, subscribing to our communications, or contacting us through this site, you consent to the collection, use, and storage of your personal information as outlined in this Privacy Policy.
You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us using the information below.
Information We Collect Automatically
When you visit our website, we may automatically collect limited technical information, including:
- IP address
- Browser type and device information
- Approximate geographic location
- Pages visited and time spent on the site
- Referring links and interactions
This information is collected using cookies and similar tracking technologies to improve website performance and measure marketing effectiveness.
Information You Provide Voluntarily
We collect personal information when you:
- Submit a quote request or contact form
- Subscribe to our newsletter
- Request information about equipment or services
This information may include:
- First and last name
- Email address
- Phone number
- Company name
- Job site or billing address
- Project, rental, or equipment details
Forms on this website are managed using Zoho Forms and are automatically synced into our internal systems.
Email Marketing & Communications
Plains Equipment Rentals sends periodic marketing communications, including a monthly newsletter.
- Users may subscribe voluntarily through website forms or sign-up fields
- Users who submit quote requests or contact forms may be added to our marketing list
- All marketing emails include an unsubscribe option
Email marketing and customer communications are managed through HubSpot and Pipedrive.
How We Use Personal Information
We use personal information to:
- Respond to inquiries and quote requests
- Provide and manage equipment rentals and services
- Communicate about availability, pricing, scheduling, and support
- Send newsletters and relevant company updates
- Improve website functionality and user experience
- Track advertising and marketing performance
- Meet legal, accounting, and regulatory requirements
We do not sell personal information.
Advertising, Analytics & Tracking Tools
We use third-party tools to measure website performance and advertising results, including:
- Google Analytics
- Google Ads conversion tracking
- Meta (Facebook and Instagram) advertising tools
- WhatConverts call tracking
- CRM and automation platforms including HubSpot, Pipedrive, and Make
These tools may use cookies or similar technologies to collect usage and conversion data for analytics and marketing purposes.
You may manage or disable cookies through your browser settings.
Payments
Plains Equipment Rentals does not process rental payments directly through this website.
Payment arrangements, including credit card or wire transfer, are handled separately and personally outside of the website through approved business processes.
Who We Share Information With
Personal information may be shared with:
- Authorized Plains Equipment Rentals employees and contractors who require access to perform their duties
- Service providers supporting website hosting, analytics, marketing, CRM, communications, or automation
Information may also be disclosed when required to:
- Comply with applicable laws or regulations
- Respond to lawful requests or legal proceedings
- Protect our legal rights, safety, or property
- Complete a business transaction such as a sale or merger
We are not responsible for the privacy practices of third-party websites linked from our site.
Data Retention
We retain personal information only for as long as necessary to fulfill the purpose for which it was collected, or as required by law.
Information related to rentals, transactions, or communications may be retained for accounting, legal, operational, or compliance purposes.
How We Protect Your Information
We take reasonable steps to protect personal information, including:
- Secure servers and encrypted connections
- Restricted access to personal data
- Confidentiality obligations for staff and contractors
While we follow industry best practices, no method of electronic transmission or storage is completely secure.
Children’s Information
This website is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children. If such information is identified, it will be deleted promptly upon notification.
Your Rights
You have the right to:
- Request access to your personal information
- Request corrections or updates
- Request deletion, where legally permitted
- Withdraw consent to data collection or marketing communications
Requests may be submitted by contacting our Privacy Officer.
Privacy Officer
Name: Shawn Neels
[email protected]
(587) 850-5783
Lethbridge, Alberta, Canada
Cookies
Cookies are small data files stored on your device that help us improve site functionality and understand user behavior.
We use:
- Analytical cookies to measure website usage and performance
- Advertising cookies to support remarketing and conversion tracking
- Third-party cookies from platforms such as Google and Meta
Disabling cookies may affect website functionality.
Geographic Scope
Plains Equipment Rentals primarily serves customers in Western Canada.
Our website may be accessed from other regions, and personal information may be processed in Canada or the United States depending on service providers used.
Updates to This Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page, and the effective date will be updated accordingly.
Contact
If you have questions about this Privacy Policy or how your information is handled, contact:
Shawn Neels
[email protected]
(587) 850-5783
Lethbridge, Alberta, Canada